4M Analytics

A new brand for 4M Analytics, a SaaS company transforming utility and infrastructure data. Starting with nothing more than the existing logo, the project defined a complete visual identity, including color palette, typography, and a cohesive graphic language, creating a scalable brand system across every customer-facing touchpoint.

2022-2024

Brand Identity
Art Direction
Graphic Language
Brand Guidelines
Marketing Assets
HR ASSETS

Brand Identity
Art Direction
Graphic Language
Brand Guidelines
Marketing Assets
HR ASSETS

Website

Built as an extension of the new brand, the 4M Analytics marketing website translated the visual identity into a cohesive digital experience. The project included the homepage, key internal pages, and close collaboration with content writers and product managers to support a smooth development handoff.

Homepage Design
Internal Pages
Responsive Design
UX & UI Design
Design System Components
Developer Handoff

Homepage Design
Internal Pages
Responsive Design
UX & UI Design
Design System Components
Developer Handoff

PROJECT CREDITS
4M Marketing Team
Motion Graphics – Avishai Zalach