The Hyro ROI Calculator was designed to help healthcare organizations estimate the potential business impact of AI-powered patient engagement. Developed in close collaboration with the content team, the campaign was built around a roulette-inspired visual concept that turned ROI into an engaging interactive experience. The project included the creative direction and design of the calculator, landing page, campaign assets, and video storyboarding for LinkedIn, creating a cohesive visual language across every touchpoint.

2025